Posted in Parenting and Random Shit

It’s Too Pretty To Hit


If you haven’t seen this video, take a minute to watch it. Go ahead, we’ll wait.



So, my social media feeds were inundated with this video the last couple of days and it was accompanied with unmitigated adulation. After scrolling past it when the first few friends shared it, curiosity finally got the better of me and I had to see what all the fuss was about. Not feeling the enthusiastic warm fuzzies everyone else seemed to experience at the end, I watched it again. Yeah, it didn’t get better. When I watched the video, I was overcome with a feeling of unease, not adoration.

I want to make it clear, right out of the gate, that my frustration with the video is not directed at the children involved. I place the blame for that which I consider problematic squarely on the shoulders of the adults overseeing this “project”. So, with that said, where do I begin?


The video begins with each boy, one by one, being asked their name, their age, what they want to be when they grow up and why. A girl is brought in, and we, along with the boys, learn her name, “Martina”. The boys are asked, “What do you like about her”. The answers include, “her hair”, “her eyes”, “you’re a pretty girl”, and “I’d like to be your boyfriend”. The first instruction they are given is to caress her. The initial look that passed over Martina’s face when the request was spoken looked, to me, at minimum, uncomfortable. One by one, the boys are shown, caught somewhere between apprehension and excitement, running a hand down her arm, or caressing her face. The boys are then instructed to make a funny face for Martina, to which they each oblige and, yet, Martina’s reactions aren’t shown any more than in passing. Then—BUM BUM BUUUUM–we hear the director demand that they slap the girl. “Slap her hard”. The boys react like they’ve just heard the DJ scratch the record to total silence.  This face sums it up. slap


All of the boys refuse to hit Martina. They are then asked why they refuse. They say, “you don’t hit girls”, “I don’t want to hurt her”, “I can’t hit her because she is pretty and she is a girl”, “girls shouldn’t be hit with a flower”, and (my favorite answer), “I’m against violence”, but the closing quote, the answer that tied the ribbon on this adorable little package is, “because I’m a man”. The closing quote on the screen is, “In a kids world, women don’t get hit”.

Are the kids adorable? Absofuckinglutely. I watch it and I know the boys names, ages, future goals and their reasons for that goal. I can say from what we see and hear from them, that these boys seem sweet, precocious, happy, and intelligent. I know Martina’s name. That is all. She isn’t asked any questions and if she ever uttered a word in this process, it wasn’t deemed worthy of inclusion. It’s hard not to notice that, as far as the video’s producers were concerned, Martina’s worth begins and ends with her appearance. Her name is Martina and she is pretty. That’s all we need to know. The boys are asked what they like about her, as if she is a new toy. They all respond only with comments about her physical appearance. Martina still isn’t invited to speak, to reciprocate, or respond. Then comes the one part that really made me double take, when they are asked to caress her. Now, let me preface this by saying, I am not insinuating or accusing these children of any acts of impropriety. I think their response/interactions were completely innocent. What I do take issue with, however, is the adults involved that seemed to treat Martina with the same amount of regard one would a cardboard cutout and encouraged the other children to do the same.

It could be assumed, I suppose, that Martina did consent to being touched, even though she looked as surprised as the boys, if not more, when the instruction,”caress her”, was stated. Some may say it is nitpicking, but, in my opinion, teaching our children about bodily autonomy, their own and others, and consent is of paramount importance. For me, consent is a concept, the importance of which, I cannot stress enough. Our daughters shouldn’t accept being treated as pretty objects that should accept uninvited, unwelcome, and/or unwanted touching. I want my sons to respect the bodily autonomy of females, the way they would their male peers. Simply put, the adult urging the boys to touch Martina, in the absence of any input or permission from Martina rubbed me the wrong way.

When they are asked to make funny faces, we see Martina’s response as barely more than a passing glance in each shot. It gets to the BIG FINISH, when the boys are told to slap her, we get a quick glimpse of her balking, standing next to one of the boys, then it is mostly full shots of the boys reacting and responding, in refusal, though there are momentary glances of her in a few shots.

The takeaway from this video is the same old tired bullshit, that girls and women aren’t worthy of respect and freedom from violence because of our humanity, but because our bodies are made of whispers and butterfly wings that should not be mishandled, unless, maybe, you don’t meet the minimum conventional standard of beauty. Let me reiterate, I don’t think the message perpetuated here is the fault of the children. They just showed up for a casting, answered questions, and followed cues. The message is the vision and intent of the adults behind the scenes. Sure, we could  say “don’t hit women” is a good message. I mean, you can’t say it’s bad. I’d just prefer that there be some context other than, “women are pretty and shouldn’t be hit”. I rather liked the answer, “I don’t believe in violence”. I don’t know why that didn’t make it as the moral of the story, since hitting should be a no-no, regardless of gender. I also don’t like the way the video reduces Martina to a glorified prop. The point the video attempted to make would have seemed more authentic if we, the audience, were given an opportunity to know Martina the way we were introduced to the boys. There was no attempt, whatsoever, to humanize her for us or for the boys being instructed to interact with her. The direction given to the boys, to say what they like about her, to touch her, to slap her, didn’t treat Martina as a person. She wasn’t invited to engage. She was dehumanized, if anything. She was only a prop. A pretty prop.

Look, gender politics be damned. Just teach children not to hit, period. Don’t teach girls that they are delicate flowers that need protecting. Give them a voice. Tell them they don’t have to accept being touched. Hell, they don’t even have to oblige strangers who will demands that they smile. Teach children about respect for autonomy, their own and others. and about consent.

Don’t even get me started on the video  closing with the boys being told, “kiss her”, and the child asking the adult, not Martina, where he could kiss her.


I am a stay at home mother with 4 children. I drink a lot of wine and curse like a sailor.

11 thoughts on “It’s Too Pretty To Hit

  1. Yes! Yes to everything you said. The framing of this video also bothered me. The girl is treated like a prop, all that matters about her is her beauty, and that is the reason you shouldn’t hit her?! At least two of the boys gave responses that were not gender specific (i.e. “I’m against violence”), but there was a definite slant toward “because she’s a girl and to be a ‘man’ is not to hurt pretty girls.” And that’s not a good message. The message should be don’t hit anyone.
    And I feel fairly certain that the kids might have that understanding but were lead to react specifically to the girl by the earlier order of “caress her.” And speaking of “caress her”… eww. To me a “caress” is familiar and intimate. That is definitely also something you should not just do to a stranger, so how about instilling that into kids as well?


  2. THANK YOU. This video. The whole time I was watching I was like, who is this creepy man giving such strange directions, why is the girl not given any say in what the boys do to her, and why do my friends keep saying, “this gives me hope for the future!”?

    This just skeeves me out big time. Also, I doubt it’s unscripted. Would they actually take the chance that every single random boy would be so well brought up as to not hit the girl? What if one had? Oops, sorry, Martina. We didn’t think he’d actually hit you, hard, despite that being what an authoritative figure commanded him to do.


  3. I am sooo glad I didn’t actually watch the video. I had an idea that it was exactly as you described. And that, to me, is just creepy and wrong. Who tells a young boy to caress a young girl? That’s just weird? And, hey, what if said boys turn out to be gay but all they’ve learned is “don’t hit girls.” Does that mean hitting their male partner is ok? I am so sick of women being treated as these fragile little objects that can be bent to the will of others. No, I don’t need your feminism. I want your humanism. I’m a person, damn it. Treat me that way.


  4. Unfortunately, I noticed the same things that you did upon watching it. Maybe the overall sentiment behind the “project” might have some good in it, but essentially, it is only perpetuating the stereotypes you noted. However, in a country where there is a lot of domestic violence, maybe this sort of public campaign is good? Not sure, but we can hope the next project evolves in giving Martina the respect she (and all people, regardless of sex) deserves.


  5. Everything you said. What if the girl was old, fat, and ugly? Would the boys have been okay with hitting her then? Just icky all around.


  6. To me, this video was not about what the girl said or didn’t say or what she wants to be when she grows up. This is a message about how, no matter what, you don’t hit a girl. The last boy said it best “because I’m a man”. A real man doesn’t hit women, period. That’s the message…. IMHO.


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